edited paper ad

PAPER AD TWO

technical questions 2

1. The starting size would be width 8.65and height 12.96
2. The new one would be width 8.64 and the height 17.
3. a guide
4. If you right click on the background layer and then hit duplicate layer, then rename the duplicated layer and press ok.
5. You click on the folder icon in the layers panel, and the button will be to the right of the image adjustment icon.
6. You can't because the image is locked.

technical questions

1. gradient tool- It looks like a rectangle that goes from white to black.

pen tool-it looks like the top of a calligraphy pen.

shape tool- looks like a rectangle

2. When you do that you will have it black and white on the background, or if you change the color of the gradient it will be a different colors.

3. You click on the tool that does from black to white on the top of the screen. Click the one that will go from color to transparent, and to change the color go to the bottom of the tool pallet were the two squares are overlapping and click on it and you can change the color.

4.You have made vector art.

5.No it is not a closed path in the picture.

6. press the u button and you will go to the rectangle tool, and you will have a black rectangle.

7. You got to the rectangle tool again and hold down and press the circle button.

8. The proper one would be 72 dpi.

9. dpi- dots per inch

10. They are the same because they are both 6 by 4 in.

extra-ppi= pixels per inch

PAPER AD

Text advertisments

Taco bell ad

1. This ad is trying to get people to want taco bell by using a dog. The dog is a chihuahua and that sounds kind of mexican which is what taco bell wants.

2. This font is serif and bracketed, the weight of the writing is normal. The contrast is a medium contrast and the x-height is short.

3. I think that the font does something for the ad it catches my eye to want to read it but it does not make me want to buy taco bell. I think the font reflects the intentions because they are trying to sell mexican food which has a zesty taste to it and they are using a funky text for it.

Avatar Ad

1. This ad is trying to make you want to see this movie. The picture of the earth and space is saying that this movie is fantasy and it is out of this world.

2. believe it or not- sans-serif, weight is normal, width is normal, and posture is oblique.

James Cameron's- sans-serif, weight is light, width is normal, and there is no contrast.

Avatar-sans serif, weight is bold, width is expanded, and contrast is low.

3. I think the treatment of the font in this ad is effective because with the picture and the text it draws my eye to this ad. I think this reflects the ad because the movie itself is a mystery from this ad and the front/text add to that mystery.

Ralph Lauren Ad

1. This ad is wanting you to buy these kinds of clothes and you will look as good as the model does in this picture. You can be very fashionable.

2.The text is serif, the weight is extra bold, the width is normal and there is a hogh contrast.

3. I think the treatment of the text in this ad is effective because it is bold and out there. I think this reflects the ad because the model in the picture looks like riding a motorcycle is not like her but she is being bold and daring and trying something new.

advertisement

Tiffany ad

Goal-The goal of this ad is to make people want to buy rings for their partner. This a ad targets 30-40 year old poeple, probably for the men to buy the women but it could be women buying for themsleves, and toward the higher end of the middle class.

Ads through suggestions-In this ad it is sugguesting that you but their jewerly. It looks just as good on someone's finger as it does in the ad. And to make more special for the person you can give to them in a blue wrapped box.

Emma watson-burberry ad

goal-In this ad they want you to buy their clothing and using a famous actress helps. This is targeting 20-30 years old, for women, and for the middle upper class men people.

ads through suggestion-This ad is trying to peresuade you to buy these kinds of clothing. In the pictur Emma is wearing a coat so they want you to buy the coat. They are saying that you can look just as famous as Emma does if you buy this coat.

Avon-Reese ad

goal- They are try to sell you lipstick. This targets 20 and above, it is for women, and for the upper middle class.

Ads through suggestions- Rees is wearing this lipstick and if she can take on the world with it on then so can you. They are trying to persude you to buy it by using a famous person as usually. And it is as easy as 1 2 3.