Taco bell ad
1. This ad is trying to get people to want taco bell by using a dog. The dog is a chihuahua and that sounds kind of mexican which is what taco bell wants.
2. This font is serif and bracketed, the weight of the writing is normal. The contrast is a medium contrast and the x-height is short.
3. I think that the font does something for the ad it catches my eye to want to read it but it does not make me want to buy taco bell. I think the font reflects the intentions because they are trying to sell mexican food which has a zesty taste to it and they are using a funky text for it.
Avatar Ad
1. This ad is trying to make you want to see this movie. The picture of the earth and space is saying that this movie is fantasy and it is out of this world.
2. believe it or not- sans-serif, weight is normal, width is normal, and posture is oblique.
James Cameron's- sans-serif, weight is light, width is normal, and there is no contrast.
Avatar-sans serif, weight is bold, width is expanded, and contrast is low.
3. I think the treatment of the font in this ad is effective because with the picture and the text it draws my eye to this ad. I think this reflects the ad because the movie itself is a mystery from this ad and the front/text add to that mystery.
Ralph Lauren Ad
1. This ad is wanting you to buy these kinds of clothes and you will look as good as the model does in this picture. You can be very fashionable.
2.The text is serif, the weight is extra bold, the width is normal and there is a hogh contrast.
3. I think the treatment of the text in this ad is effective because it is bold and out there. I think this reflects the ad because the model in the picture looks like riding a motorcycle is not like her but she is being bold and daring and trying something new.
Hi Amy,
ReplyDeleteThis is mostly good. When you write about the Avatar text, you note that the font is slanted or oblique. I would disagree with you here... as the text is perfectly vertically-postured. I'd also like to see you include a strong basis for a few of these observations; for example, you write that the text adds to the mystery surrounding the movie. I think it's a strong point, but you don't specify what about the text is mysterious. My guess is that you would point to the gradient on the text and to the way the text seems to fade into the background. Throughout assignments like this one, you should be careful to back up your observations with evidence!